LINKS, the Business Consulting, Marketing, and Public Relations agency — a Miami-based company with extensive experience in communications, franchising, finance, real estate, travel trade, technology, hotels, and resorts — has become the representative agency for VIVA Air, following its success with clients across government and tourism sectors. As the Colombian airline expands into new markets, LINKS will leverage its expertise in the tourism industry to position VIVA Air as a leader in the low-cost airline category.
In addition to VIVA Air, LINKS announces that it will continue working with KAYAKⓇ for a second year as its authorized communications agency in the Mexico region. LINKS is also expanding its client portfolio with hospitality leaders Highgate Hotels, representing several of its properties in key global markets.
As a leading company in trade marketing and public relations for tourism boards of various governments, LINKS has achieved measurable growth for select destinations worldwide as a strategic advisor in media relations, digital marketing, and trade. Since LINKS became its representative agency in Mexico, the Israel Ministry of Tourism has seen a 36% increase in air arrivals from 2016 to 2017. The Cayman Islands Department of Tourism has reported a 31.5% growth in arrivals from Argentina and a 60.69% increase from Brazil from 2016 to 2017. The tourism organization of New Zealand, which also entrusted LINKS with its consumer communication strategy, has experienced growth of 53.68% from the Argentine market, 20.67% from Brazil, and 15.03% from Chile when comparing Q1 2017 to Q1 2018.
“It is exciting to deliver results for companies and governments committed to the Caribbean and Latin American region. Global gross travel bookings are expected to reach 1.47 trillion dollars by 2020, and it’s no surprise that countries like Israel, the Cayman Islands, and New Zealand recognize that investing time and resources in a region representing 10% of global tourism is a smart strategy. I am not sure why, after so many years, global travel agents overlooked essential markets such as Argentina, Brazil, Colombia, and Mexico. Africa is the second most populated continent with roughly 1.28 billion people, or 16% of the world’s population. Europe represents 10% with 742 million inhabitants, according to the latest 2018 statistics, while Latin America and the Caribbean are home to around 651 million (9%). With 9% of the global population located in Latin America, it is an ideal opportunity for tourism providers — hotels, airlines, governments, and others — to explore the region,” said Edward Ramos De Valle, Managing Partner of LINKS.
“LINKS is designed for clients seeking a global and strategic understanding of markets and the industry as a whole. With consultants and communications experts operating from key markets across the Americas, LINKS offers business consulting, marketing expertise, and public relations services through its offices in Latin America and its main headquarters in Miami,” said Brenda Sandoval Valdes, Partner at LINKS.
